One Harvest is one of Australia’s leading fresh produce companies. They appointed Eleven to produce a brand campaign for their exclusive product Calypso mangoes after a competitive pitch in mid 2011. The campaign of three television commercials is a first for One Harvest and a major step forward for the Calypso brand.

Fantastic Furniture appointed Eleven in late 2010 following their successful work for Original Mattress Factory, another Fantastic Holdings Limited (FHL) brand. Eleven has been tasked with refreshing Fantastic's positioning as Australia's leading value furniture retailer by making it more relevant to a contemporary audience. FHL is Australia's largest vertically integrated furniture group.

Original Mattress Factory (OMF) is a retail chain in the Fantastic Holdings Limited. OMF appointed Eleven to deliver the two things that were missing from their business - a clearly defined proposition and a powerful communications campaign. The new creative uncovers a few home truths about expensive mattress brands. Three months into the campaign sales are up 25%.

Horticulture Australia Limited has engaged Eleven to refresh the iconic “make those bodies sing” campaign for the Australian Banana industry. To attract a new young adult audience, Eleven created a new logo and a fully integrated campaign positioning bananas as nature's energy snack. Eleven is also working with the Australian Grape, Mango, Citrus, Pineapple and Stonefruit industries through Horticulture Australia.

Eleven Communications recently helped win the IGA supermarkets account in a joint venture pitch with retail marketing consultancy, Retail Oasis. Eleven is responsible for the creative direction of the new campaign including IGA's new tagline, "How the locals like it." The campaign highlights the local tailoring of IGA's stores in contrast to the cookie cutter approach of the corporates.

Eleven has been working on a pro bono basis with the Australian Literacy and Numeracy Foundation (ALNF) since 2009 to raise awareness and funds for indigenous literacy. In 2010 we created and launched the ALNF Wall of Hands Appeal, including an historic TVC featuring Bob Hawke speaking Warumungu and a social media campaign that has so far raised over $160,000.

For this project, Eleven worked in collaboration with retail strategy consultancy, Retail Oasis. The task was to launch US power tool brand, Rockwell, into the Australian retail hardware market. The campaign is all about helping Aussie men rediscover the joy of power tools. The brand has been embraced by consumers and retailers alike.

Eleven was appointed to the Supa Centa business following the success of their work for Marina Mirage - both brands are managed by Fenix Real Estate. Supa Centa is Australia's leading chain of lifestyle and homemaker shopping centres. Eleven produces regular brochures, press advertising and point of sale material for all centres in the Supa Centa portfolio.

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