Horticulture Australia Limited has engaged Eleven to refresh the iconic “make those bodies sing” campaign for the Australian Banana industry. To attract a new young adult audience, Eleven created a new logo and a fully integrated campaign positioning bananas as nature's energy snack. Eleven is also working with the Australian Grape, Mango, Citrus, Pineapple and Stonefruit industries through Horticulture Australia.

Eleven Communications recently helped win the IGA supermarkets account in a joint venture pitch with retail marketing consultancy, Retail Oasis. Eleven is responsible for the creative direction of the new campaign including IGA's new tagline, "How the locals like it." The campaign highlights the local tailoring of IGA's stores in contrast to the cookie cutter approach of the corporates.

Eleven was approached by the Australian Literacy and Numeracy Foundation to help create their inaugural Hands Across the Nation Indigenous Literacy Appeal.
Eleven worked pro-bono to create a campaign including Australia’s first Indigenous language TV commercial, a “Wall of Hands” media event, 260,000
supporter tattoos, and extensive social media activity.

Eleven was appointed to the Marina Mirage business after a competitive pitch in our first month of operation. The task was to relaunch the luxury shopping centre following a $40 million redevelopment. 6000 people attended the opening event and sales are exceeding expecations.

Great Dane is Australia’s home of timeless Danish design. Eleven is helping them through the process of moving from “good to great.” Great Dane draws on our full suite of services ranging from marketing and communications strategy to advertising, in-store, direct marketing and online.

For this project, Eleven worked in collaboration with retail strategy consultancy, Retail Oasis. The task was to launch US power tool brand, Rockwell, into the Australian retail hardware market. The campaign is all about helping Aussie men rediscover the joy of power tools. The brand has been embraced by consumers and retailers alike.

Eleven was appointed to the Supa Centa business following the success of their work for Marina Mirage - both brands are managed by Fenix Real Estate. Supa Centa is Australia's leading chain of lifestyle and homemaker shopping centres. Eleven produces regular brochures, press advertising and point of sale material for all centres in the Supa Centa portfolio.

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