One of Australia’s most iconic summer fruits, Calypso® Mangoes, is set for a bumper season with the launch of a cheeky new marketing campaign from Perfection Fresh via Elevencom.
The multi-channel campaign is spearheaded by a new TV commercial featuring Calypso Man – the mango-loving face of the brand since 2018.
In the new commercial, Calypso Man turns the tables on a suburban ice cream van driver by magnetically attracting his customers with a Kombi-load of Calypsos.
“Mangoes are a fundamental part of the Aussie summer,” said Luke Gibson, Head of Marketing for Perfection Fresh Australia.
“And with their silky-smooth flesh and plump cheeks, there’s no more irresistible mango than a Calypso.”
“We wanted to create a campaign that captures the spirit of summer and then bring it to people in the key moments we all love about the holiday season and those seem more important than ever this year,” Gibson said.
TV and video content will air across multiple screens, with 15, 30 and 60-second formats. Programming will be aligned to key summer properties, with bespoke animated billboards further positioning Calypso Mangoes as a quintessential Australian summer icon.
Out of home will further capture the flavour of the season with placements secured in summer locations like the beach, parks, and large urban hubs.
Client: Perfection Fresh Australia
Luke Gibson, Head of Marketing
Tim Arrowsmith, Senior Writer
Daniel Crocetti, Senior Art Director
John McLachlan, Director Operations
Stephanie Osmond, Senior Account Director
Jono McCauley, Director Creative Strategy
Ryan Fallowfield, Director Creative & Branding
Media: Wavemaker, Brisbane
Tracey Fawcett, Group Business Director
Production: The Precinct Studio,
Henry Motteram, Executive Producer
Nick Robertson, Director
Johnny Greally, Producer