One of Australia’s oldest dance sport organisations, BJP Physie, is set for a major leap forward with the launch of its first ever national advertising campaign.
BJP Physie established the Physical Culture movement more than a hundred years ago, and over the decades it has evolved into a sport that fuses dance styles such as jazz, ballet, hip hop, contemporary, aerobic dance and even yoga.
The new campaign, which was developed by Elevencom, aims to boost awareness of Physie as a supportive and welcoming space to dance, have fun, make friends and realise dreams, inviting girls and women of all ages and abilities to “find your feel-good at Physie.”
