Elevencom has been working with MG since mid 2025. One of our key projects has been to refresh the brand’s all-important retail communications – building a set of distinctive brand assets that we have refreshed through multiple promotional campaigns.
The latest campaign introduces a classic British pop track, Elvis Costello’s “Pump It Up”, to increase cut-through while giving a fun nod to MG’s unique British heritage and maverick brand personality.
The theme for the new campaign is M-Genius EOFY Deals – reinforcing the clever technology in MG vehicles and the smart value they represent at the end of financial year.
