Calypso mangoes have been relaunched as the totally irresistible taste of summer in a new campaign created by Elevencom and Wavemaker Brisbane for client Perfection Fresh.
The new campaign is built on the insight that Australians are becoming increasingly competitive as they enhance their holiday season with fashionable summer accessories, whether that’s colourful cabanas, beach trolleys or novelty inflatables.
The core creative idea springs off this insight to demonstrate that, with more mango and less seed, Calypso is actually the must-have summer accessory that beats all others.
The integrated media campaign launches with a high-impact burst led by screens — spanning TV, BVOD, SVOD and digital video — supported by outdoor (roadside billboards and transit), retail media and social activity to ensure the brand is unmissable this summer.
