Domino's

New Yorker Range
Multi Channel Campaign

Elevencon has launched a major new campaign for Domino's to promote its new improved New Yorker pizza range.The commercial, features a Domino’s customer playing baseball and hitting a home run in front of a packed New York stadium before celebrating with a delicious pizza. At the height of the celebration, the man is snapped out of his fantasy and back to his living room by his girlfriend.The campaign was shot during the COVID-19 lockdown on a strictly hygiene-controlled green-screen set, while the stadium, the fans and special effects were created entirely with 3-D computer graphics.The campaign will run nationally on TV, online and out of home.

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