Elevencom has been working with the Indigenous community of Mandjawuy in East Arnhem Land to help them establish a spring water business since 2016.
Knowledge Water officially launched in August 2021 and is now stocked in various locations around Australia. This “profit of purpose” Indigenous enterprise is helping Yolngu people take control of their destiny by creating jobs and supporting education in the region by providing scholarships for Yolngu teaching assistants to gain full tertiary qualifications.
Elevencom has visited the community many times to help develop the business plan, marketing strategy, website, pack design and brand assets in collaboration with the Indigenous owners of the business.
Elevencom has also enlisted the pro bono support of a team of industry experts and marketing partners, including Bite Communications, The Works, Shopify, Empower Digital, Michael Kennedy Photography, and Taxi Films to take the brand to market.